No one can deny that the cigarette brand Camel can be linked to discovering things. It’s a brand for the explorers, those not afraid of the outdoors, which is expressed in events like the Camel Trophy. With this in mind, the Italian based Saatchi & Saatchi came up with this series of advertisements that express this “discovery” aspect of Camel. We think they achieved this pretty well. As a basis for their campaign they took the world famous brand mark of the Camel brand, the bumpy camel, also known as Dromedary, and hid it in a series of pictures, for you to discover. You’ll see original camels that appear in the desert, at a concert, under water, at the pool, at the DJ table, and even a city map.
Source: camel campaign on fubiz